|
|
|
 |
 |
 |
|
In 1946, Sothys was a beauty institute in Paris, where a
list of exclusive customers enjoyed fine French products created
by Dr. Hotz, a medical biologist.
In 1966, the Mas family
acquired the Sothys Institute, already installed on the Rue du
Faubourg Saint-Honore in Paris. Mr. Bernard Mas, Chairman, then
decided to add to the beautiful Sothys range and increase its
availability.
Mr. Mas devoted himself to setting up
distinctive export markets for Sothys products. From then on,
Sothys became a family concern with an international vocation.
Sothys then installed its main production, distribution and
administrative facilities in Brive, towards the center of
France. It is from here that Sothys' chemists, skin care
specialists and marketing personnel worked to fill the life-long
dream of the Mas family.
In the late 1970's, Sothys
opened the doors to the United States market. Here, under the
direction of an esthetician, Mr. Christian Garces, Sothys
continued its mark of excellence by bringing its French
traditions to the American woman.
Today the company
enjoys a profitable and large market share. The commercial
dynamism of the company, along with an experienced and efficient
team, make Sothys a bright star in the industry.
Sothys in Motion
Fifty years after its creation,
Sothys is stronger than ever, with distribution to sixty-seven
countries worldwide making it one of the premiere professional
skin care product lines ever.
Brought to the United States
some twenty years ago by Christian Garces, Sothys became an
instant hit for estheticians looking for a professional,
results- oriented product line. Two decades later, it continues
to be the forerunner in an extremely demanding industry. Much of
Sothys' success is due to its focus on education. Not content to
simply sell its products, Sothys offers continuous,
complementary education to estheticians and therapists who want
to learn not just about the products, but about the industry in
general. At the Sothys Institute in Miami, and at regional
Sothys offices across the Nation, classes are offered, with
topics ranging from hands-on body workshops to cosmetic
chemistry.
Of course, the products themselves are the
stars in the Sothys constellation. From creation to roll-out,
the focus is always on results. It may look good, smell good and
feel good, but if it does not "work", it will not be found in
the Sothys line. It is this dedication to creating the best
professional skin care products in the world that has lead to a
huge following by professional estheticians. After all, their
business depends on offering their own clients immediate,
discernible results. With Sothys, they know they can give them.

© Chez Blanc 2004 | |
|
|
|
|
|
| |